Design,
worked out
slowly.
Visual identity, UI/UX, web design, and motion for brands that want to mean something. Based in Campania. Serving clients across Italy and Europe.
Six design disciplines
Brand Identity
Brand identity is the foundation everything else is built on. Get it right and your marketing, product, and communications become easier to ...
From €1,847.50 Explore
UI/UX Design
Interface design that works for the people who actually use it, not for the stakeholder presentation. We design digital products by starting...
From €2,297.90 Explore
Web Design
Web design is the visual architecture of how a website presents a brand, communicates a message, and guides a visitor toward an action. We d...
From €1,497.40 Explore
Motion Design
Motion design is how brands move. A static logo cannot convey energy, sequence, or personality. An animated one can. We design motion identi...
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Packaging Design
Packaging is where brand identity meets the physical world. It is the first thing a buyer sees on a shelf and the thing a customer holds in ...
From €1,197.80 Explore
Design Systems
A design system is what allows a product or brand to stay consistent as it grows. It is the documented, tested, and maintained collection of...
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Good design is not decoration. It is the clearest way of communicating what a brand believes about itself and what it intends for the people it serves.
Design philosophy, designgentle studioProjects we are proud of
Palazzo Feudi
Avellino AV, CampaniaComplete brand identity and wine packaging for a historic Irpinia estate
Studio Sorrentino Architettura
Napoli NA, CampaniaFull website redesign and design system for a Naples architecture studio
Ceramica Vietri Heritage
Vietri sul Mare SA, CampaniaPremium packaging design for heritage Italian ceramics sold in 20+ countries
Five steps, every time
Listen
We start by understanding the problem, not the brief. Good design brief writing is our job, not yours. Before any visual work begins we spend time mapping your ...
Research & Discover
Market context, competitor analysis, and cultural references. We look at what space exists for this brand to occupy and what adjacent brands are doing right or ...
Concept & Direction
Three distinct directions. Not three versions of the same idea. We disagree with each other until we find something worth defending. You get real options with r...
Design & Refine
One direction developed through multiple rounds. Every decision is explained and documented. We do not just send files. We send files with a rationale document ...
Deliver & Guide
Final files, brand guidelines, and knowledge transfer. You should know how to use what we made without having to call us for every application. The guidelines a...
"Working with designgentle was the clearest creative collaboration we have had in twenty years. They understood what our estate represents without us having to over-explain. The brand they built works in every context, from our wine labels to our Instagram grid to the signs on our gates."Riccardo De Luca Creative Director, Palazzo Feudi, Avellino
"The rebrand changed our positioning in ways we can actually measure. Our win rate in pitches went up in the first quarter after launch. We were reaching clients we had not been able to before, partly because the design signalled that we were at their level."Arch. Vittoria Sorrentino Principal, Studio Sorrentino Architettura, Naples
"Our ceramics have been sold worldwide for eighty years. The packaging they designed for our premium line finally represents the quality of what is inside the box. We have received more unsolicited retailer inquiries in the past six months than in the previous three years."Carmela Esposito Brand Manager, Ceramica Vietri Heritage, Vietri sul Mare SA
Three ways to start
Things clients ask
With a call or email exchange. We ask about your brand, your market, what you are building, and what good looks like for this project. Then we write a brief together and quote against it. No work starts without a clear scope.
Yes. Around half our current clients are outside Italy. We have worked with brands in the UK, Germany, France, and the United States. All services are delivered digitally, and the design process works the same regardless of geography.
Typically 6-10 weeks from brief sign-off to final delivery. The first two weeks are research and brief refinement. Weeks 3-4 are concept direction. Weeks 5-8 are development and refinement. Weeks 9-10 are final production and guidelines.
Standard plans include two structured revision rounds. That means you give us consolidated feedback and we address every point. A third round can be added via the Extra Revision add-on. Revisions outside the original scope are quoted separately.
Ready to make something?
Most projects start with a short conversation. Tell us what you are building and why it matters.