What this service covers
We approach motion design as an extension of brand identity rather than a separate discipline. A motion identity for a wine estate feels different from a motion identity for a technology product. We begin with the brand, the audience, and the intended emotional register, then design motion that fits. For brands without an existing visual identity, we always recommend starting with static brand identity before extending into motion. For brands with an existing identity, we work from those brand assets and extend them with movement that feels consistent. Common motion deliverables include an animated logo (multiple speed variants for different contexts), a set of social story templates, loading animations for digital products, and scene transitions for video content.